THE
MESSAGE IS EVERYTHING!
And when combined with a strong, confident delivery,
history can sometimes be made. Think of John F. Kennedy's immortal
phrase, "Ask not what your country can do for you, ask what
you can do for your country." It's not the words themselves
that are powerful, but rather the message they convey that carries
the power. If your business writing fails to motivate or inspire
the person on the other end – it will not accomplish it’s
goal to compel your reader to action. About
Us
Who
needs a Professional Copywriter? Almost Everyone.
Many people - when they find out I'm an Author
- say something to effect that'd they'd always wanted
to write a book. But unless they've written
a million words - to try and get 90,000 right, they don't have a clue
what's involved with writing compelling copy. The
point I'm trying to make is simple - a professional writer has learned
some hard lessons on what and what doesn't work. The ability to know
revisions are needed and the courage to slash are vital to any pro.
There's
an old chestnut about writing that goes like this, "A writer
never truly finishes a work, he just gives up."
Many
businesses settle for this when the project deadline is reached
- which is rather unfortunate because in a few hours a professional
writer could go through your work, refine it, and make it more readable.
This is one of the key advantages of working with a professional
writer, and the one few businesses take advantage of. It's
still your work - it's just better.
Regardless
of what we write or edit we keep these basic guidelines in mind:
- Keep
it simple.
- Know
the subject.
-
Keep it informative.
- Stay
away from cliche's.
- Know
the audience you're writing for.
- Use
small words - they are powerful tools of expression.
Services
Specific to Copywriting
Web
Site Writing
-
Web Page Copy/Editing
-
Products and Services Copy
-
Optimized Copy for the Search Engines
Click for expert search engine placement
Business
Writing
- Branding:
Your product or service to a phrase
- Editing
- Industry
Specific Articles
- Annual
Reports
- Edit/Re-write
technology information for the general public.
-
Presentations
-
Press Release
Advertising
-
Print: Single
ads to complete print campaigns
- Radio
Commercial Scripts
Collateral
- Editing
- Brochure
Writing
-
Catalog Writing
-
Direct Mail
- Flyers
-
Pamphlets
-
Product Catalogs and Product Descriptions
-
Sales Letter Copywriting
Newsletter
Writing
-
Hard Copy Newsletter
-
E-mail Newsletter
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